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Sustainable flowers – a conscious choice

Sustainable flowers feel different. They tell their story through fresh colours and the scent of real seasons… you can truly feel the connection with nature.When you choose sustainable bouquets from Fleurop-Interflora, you consciously opt for responsibly grown flowers from local growers, combined with delivery by local professional florists.This way, your order feels right — both for you and for the person you’re surprising.

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Ecological bouquet with vase

from € 41.00

Order sustainable bouquets at Fleurop-Interflora

When ordering sustainable flowers, you want to be sure that every step in the process is right: from sourcing to delivery. You can rely on us for that.

Sourcing:

Because Belgium is a small country, many of our members choose to purchase directly from growers or flower auctions in Belgium, the Netherlands or Germany. This shortens the supply chain and allows for more conscious choices in sustainable flowers.

Processing:

More and more Fleurop-Interflora florists are actively investing in sustainability efforts in their shops. Think of water recovery systems, solar panels, waste management and green recycling.

Delivery:

For bouquet deliveries, we always rely on local florists, both in Belgium and in the 150 other countries where we operate. This helps keep CO₂ emissions for the “last mile” to a minimum.

The result: fresh flowers with a minimal footprint, arranged by a skilled local florist. And that good feeling? It comes included.

Seasonal flowers: the core of sustainable flowers

Buying sustainable flowers may seem obvious, but it’s actually more complex than it appears, as many factors need to be considered.

A key principle in sustainability: choosing seasonal flowers as much as possible, ideally grown locally. In every season - winter, spring, summer and autumn - there are flowers that are at their very best and highly sustainable.

Tulips and daffodils mark the start of spring, followed by a wide variety of blooms in summer and autumn. Only in winter is the local supply more limited, making additional imports from countries such as Kenya, Ethiopia or Ecuador necessary to meet demand.

How is a sustainable bouquet created?

When you order a sustainable bouquet on fleurop.be, our local florists select flowers based on:

  • Seasonal sustainability

  • Availability from local growers

  • The natural colour palette of the season

  • Minimal packaging and environmentally friendly materials

A sustainable bouquet feels natural, fresh and honest. You’ll often see playful combinations of seasonal flowers, complemented by greenery or ornamental grasses.

Did you know that at Fleurop-Interflora you can also choose to have your bouquet delivered without packaging? This makes your gift even more eco-friendly.

Complete your floral surprise with a sustainable extra

Ordering sustainable flowers is always a great choice. Want to make your gift even more special? You can add sustainable extras such as:

  • Vases made from recycled glass

  • Belgian chocolate pralines

  • FSC-certified greeting cards

This way, you’re not just giving flowers, but a complete and thoughtful gift with a minimal ecological footprint.

Order a sustainable bouquet online at Fleurop-Interflora

Ordering a sustainable bouquet on our website is quick and easy:

  1. Browse our collection of sustainable flowers and choose your favourite style

  2. Add a sustainable extra

  3. Write a personal message

  4. Choose standard packaging or no packaging at all

  5. Select your delivery date - and you’re done!

  6. Need it fast? Order before 2 PM on weekdays (or before 1 PM on Saturdays), and your sustainable bouquet can be delivered the same day anywhere in Belgium by a local florist.

Have sustainable flowers delivered locally – for lower CO₂ emissions

A birthday, get well soon, retirement… flowers are always a great way to surprise someone - especially when they are sustainable.

By choosing a sustainable bouquet, you consciously opt for seasonal flowers and locally grown treasures. These are carefully prepared and personally delivered by local professional florists.

This keeps the journey short, the quality high and the environmental impact low.

Sustainable flowers for a feel-good experience

A sustainable bouquet is more than a green choice. It’s a tribute to craftsmanship, the seasons and respect for people and nature. Whether you want to surprise, thank or support someone - sustainable flowers give your message extra meaning.

Also discover our wildflower bouquets, popular bouquets, luxury bouquets and arrangements for Mother’s Day, Valentine’s Day or sympathy occasions. Get inspired and find the bouquet that perfectly matches your moment.

 

FAQ

Find your answer to the most important questions

Are sustainable flowers always local?

Not always. In winter, imported flowers can sometimes be more sustainable than locally grown greenhouse flowers. Our florists always choose the best balance at that moment.

How long does a sustainable bouquet last?

With fresh water, a clean vase and flower food, you can usually enjoy your bouquet for 7 to 10 days, depending on the flower types.

Are all flowers suitable for sustainable bouquets?

No. Flowers with high energy requirements are only selected when they are sustainably available or in their natural season.

What makes a flower bouquet sustainable?

There is no single answer to this question. The sustainability of a flower bouquet depends on many direct and indirect factors related to each individual flower, including how and where it is grown, seasonality, storage, processing and transport. It is the combination of these factors that can make one bouquet more sustainable than another.

Are flowers grown in heated greenhouses less sustainable than air-freighted flowers?

Not necessarily. The sustainability of flowers depends on many factors, including the carbon footprint of growing and transporting them. This in turn depends on how greenhouses are heated and lit and how the flowers are transported. Under certain conditions, a locally grown rose can therefore have a lower carbon footprint than a rose flown in from a country such as Kenya.

How long do sustainable flowers stay fresh?

In terms of vase life, there is not necessarily a difference between sustainable and other flowers. Depending on the variety, growing conditions and care, cut flowers can stay fresh for anywhere from 5 days to around 3 weeks. Seasonal flowers are often a good choice because they are grown when natural conditions are more favourable, which can contribute to both their quality and sustainability.

Can faded flowers be composted?

Opinions differ on this. Just like fruit and vegetables, flowers may have been treated with plant protection products against pests and diseases. If you want your compost to contain as few pesticide residues as possible, it may therefore be better not to compost cut flowers if you do not know how they were grown.

How can I enjoy flowers more sustainably?

To enjoy your flowers more sustainably, start by maximising the vase life of your bouquet. Place it in a cool spot away from direct sunlight, draughts and ripening fruit, which releases ethylene. Every three days, clean the vase with an environmentally friendly product, replace the water and trim the stems. Remove individual flowers as they fade. Some flowers can then be dried and, depending on the variety, you may also be able to collect seeds or take cuttings.

Are seasonal flowers always more sustainable?

Not necessarily. Seasonal flowers may require less energy to grow and can therefore have a lower carbon footprint than some flowers grown out of season. They are also available when growing conditions are naturally favourable. However, origin, growing methods, packaging, storage and transport also play an important role. A seasonal flower is therefore not automatically the most sustainable choice in every situation.

Can I choose sustainable packaging for my bouquet?

Yes. For bouquets ordered on our website, you can choose between no packaging, eco-friendly packaging or luxury packaging. Fleurop-Interflora aims to reduce the environmental impact of the different packaging options, allowing you to choose the option that best suits your preferences.

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